Yesterday, a friend sent me a link to a blog post entitled “Don’t Keep Up With Social Technology” by Alexandra Samuel who blogs for the Harvard Business Review. Her comment accompanying the link was “has ‘opportunity’ written all over it.” You might be wondering how NOT keeping up with social technology can provide a powerful opportunity but both my friend and Alexandra Samuel are absolutely right.
Samuel’s point is that given that there are so many new social technology applications online right now and that so many new ones will continue to proliferate in the future, the only successful strategy for successfully using this technology is to stop trying to keep up with each new application that is produced. If Alexandra Samuel whose field is social technology can’t keep up, what hope do regular people not involved in the field have? So give your self a break and surrender. Keeping up is no longer a plausible response. Read the rest of this entry
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